Based on the finest professionalism, sincere appreciation of quality and product-based cultural heritage, we create snus and chewing tobacco that gives you more experiences, more authenticity and more flavour.
We believe that a flat structure ensures transparency, simplicity and room for creative cooperation throughout the ministry’s work. Our agenda, our vision and our key issues chart the course for what we do, where we are going and what we believe in.
We fight for freedom of choice for the people. All our initiatives and moves are based on the people’s voice. To this end, we have established an expert panel consisting of adult, conscious people like you and me. People with a wish for and courage to live their lives to the fullest. They are the seal of approval for our success in future-proofing your way of life and your lifestyle products.
An unyielding cooperation between the ministry and the people is a precondition for success. The people are our most important parliamentary basis and they should always feel appreciated and heard.
That is our promise to you!